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Favicon not showing in Google: causes and fixes | Favicon.kz

Favicon not showing in Google: how to fix it

If Google doesn’t display your favicon (or shows an old one), it’s usually about accessibility (404/403), caching, or an incomplete icon set.

Check these 5 things

  1. Your icon files are reachable and return 200 (try /favicon.ico and /favicon.svg).
  2. Your <head> contains a correct favicon HTML snippet with valid paths.
  3. You have a clear 32×32 PNG (and/or 48×48) for search results.
  4. Your server sends correct Content-Type for SVG/PNG/ICO.
  5. Give it time: search engines do not update favicons instantly.
Don’t change URLs daily
If you keep renaming or moving favicon files, search engines re-cache them and updates may take longer.

Quick action plan

  1. Generate a full set (SVG+ICO+PNG) and deploy without renaming files.
  2. Verify all <link> URLs resolve to real files (no 404).
  3. Wait for Google to refresh cached assets.
Generate a correct favicon set
ZIP + ready-to-copy <head> snippet.
Read: HTML snippet for <head>
Read: favicon sizes

FAQ

Why do I still see the old favicon?
Because Google caches favicons. Make sure the new files are accessible, then wait for Google to refresh its cache.
Do I need a separate favicon for search?
Usually no. A simple, high-contrast mark that reads well at 16–32 px is enough.